Why Radio Is Great!
There are 13-million satellite audio receivers in the US
There are 30-million IPODS in the US
There are 450-million radios in use in the US
o Radio works because it’s LOCAL
o Radio connects people to their community
o There’s nothing as compelling as the sound of the human voice delivering your message
o Radio is not limited by pictures
o The average person listens to radio 15.4 hours each week
Why Champlain Radio?
o Quality of listeners:
Not just the number of listeners, but the RIGHT listeners
…. Listeners with money to spend and a need for your product
o Number of ads per hour:
…. Maximum four ads per break
…. By design, we air half as many ads per hour as the competition,
so the impact of your message is 50% greater
…. The right target – the right message – at the right time
…. Timed for maximum effect to meet your needs.
Example: Ads for lawn care products air Friday afternoons, Saturday and Sunday.
Your ad is strategically placed, not just “tossed” on the air
o Quality of production: We produce ideas, not cliché radio